A contract furnishings wholesaler that manages its own catalogue with AI-written content, suggests matching pieces at the cart, and shows live Mikro stock to trade buyers

Telcihan’s collections change several times a year, and new items often arrive faster than the website can be updated. Under the previous agency-built site, even small changes such as a new banner, a refreshed category or a batch of new product photos meant opening a ticket and waiting. Product descriptions were thin or missing, especially in English for export buyers.

Trade buyers kept asking two questions by phone or WhatsApp: “Is this in stock?” and “What goes with this?” Stock lived in Mikro, but the website was not connected to it.

Telcihan wanted its own team to run the site without developers, with stock and trade prices coming straight from Mikro. It also needed a quicker way to write good product content in Turkish and English. Shelfi’s content tools, AI generators for descriptions, SEO text and translations, and campaign agent working on live carts covered those needs, on a native Mikro integration.

• In-house site management. The marketing team edits pages, banners, categories and collections in Shelfi’s CMS. New products appear as soon as they are created in Mikro.
• AI-drafted descriptions in two languages. Shelfi’s generators produce Turkish and English descriptions, SEO titles and collection texts. The product team reviews and edits them before publication.
• Matching suggestions at the cart. Shelfi’s campaign agent watches carts and, within limits Telcihan has set, suggests matching items or offers, such as chairs to go with a dining table or lighting for a seating set, and logs what it offered.
• Live stock and trade terms from Mikro. Trade buyers see their own price list, available stock and cari hesap position. Interior architects and hotel buyers can save carts for each project.
• Stock-update emails. Buyers can sign up for regular emails listing newly arrived and available stock.