One ERP, many regional stores: commercial laundry parts ordering with SAP-backed prices and formal quotes for public buyers

Quenholm builds washer-extractors, tunnel washers, ironers and folders, but most of its everyday revenue comes from the parts that keep those machines running. Each regional hub had its own small web shop. These shops were not reliably connected to SAP, so buyers often phoned to confirm a price or a delivery date before they would order.

Some hubs ship from local stock and others are supplied from the main plant, so the honest answer to “when will it arrive?” depended on which warehouse held the part. Public laundries cannot simply add to a basket: they need a formal quotation they can approve internally. That work landed on inside-sales staff and turned every tender into an email thread.

Rolling out a new country meant another separate site, another price list to keep in step, and another set of translations.

Quenholm wanted one catalogue and one pricing engine read straight from SAP, with local stores as views of that data rather than separate projects. Shelfi’s dealer portal and storefront scaffolder fitted that model: each regional store is created from the master catalogue, with its own language, currency and assortment, but it stays on the same SAP connection.

• Live data from SAP in every region. Customer-specific prices, discounts and stock by plant are read from SAP, so buyers see the price they will be invoiced and which warehouse will ship.
• Self-service quotes for public buyers. Public-sector and large hospital buyers build a cart and request a quotation instead of checking out. Sales reviews it in Shelfi, and once approved it becomes a sales order in SAP.
• Regional rollout from one template. Each new country store is created from the master catalogue with local language, currency and an edited assortment, rather than being built from scratch.
• Roles within a customer. Large laundry groups can give buyers, approvers and maintenance technicians different permissions and views.
• Account information on the portal. Order history, current-account statements and credit status come from SAP finance, so customers can answer their own “where is my order” and “what do we owe” questions.