Round-the-clock self-service for smaller healthcare buyers, so key-account teams can focus on large distributors

Renvorde’s commercial team was built around a few dozen large distributors, which account for most of its volume. Hundreds of smaller buyers ordered less often, but they still needed product information, prices, stock and documents. Because they had no self-service channel, they emailed orders in, and customer care corrected most of them by hand: wrong pack sizes, outdated prices, missing reference numbers.

Each new country added another language and currency, plus local documentation such as product leaflets and certificates. Renvorde wanted a channel it could run with a small central team and a limited IT budget, without building a separate site for every market.

Renvorde needed a portal that reads Dynamics 365 directly, with no extra middleware to maintain, and that handles several countries, languages and currencies from one catalogue. Shelfi’s AI content generator also gave the team a practical way to produce and translate product descriptions and catalogue pages at scale, with every text reviewed before publication.

• One catalogue fed by Dynamics. Product data, customer prices, stock and order status come from Dynamics 365, so the portal and the ERP always agree.
• Self-service for smaller buyers. Pharmacies, clinics and labs can find products, check price and availability, download documents and order at any hour. Orders reach Dynamics complete and in the right format.
• Approval for larger organisations. Hospital purchasing teams can require internal approval above set amounts before an order is released.
• Country stores from one base. Each market gets its own language, currency and assortment from the same catalogue and Dynamics connection.
• AI-assisted content with human review. Shelfi’s generators draft product descriptions, catalogue pages and translations, and Renvorde’s product and regulatory staff approve everything before it goes live.