
Branded uniform shops for hospitals, universities and companies, with logo personalisation through web-to-print and Netsis-based pricing
- Industry
- Workwear, medical uniforms and corporate clothing with embroidery and printing
- Headquarters
- Turkey (İstanbul, with production in Denizli)
- Customers
- Hospital groups, universities, hotel chains and corporate clients; trade resellers
- Scale
- ~180 corporate client shops, tens of thousands of end users ordering each year
- ERP
- Netsis
- Shelfi modules
- Vendor storefronts (storefront scaffolder)InDesign + WYSIWYG web-to-printDealer portalApproval MechanismPayment / Turkish POSAdvanced Pricing
Starting point
Pekerhan sells both off-the-shelf garments and pieces produced to a client brief: scrubs, lab coats, tunics, polo shirts and outerwear, often with a client’s logo, a department name or a staff member’s name embroidered or printed on them. Each hospital, university or company has an agreed product range, colours and prices, and in many cases individual employees or students order their own items.
The previous e-commerce setup was ageing and hard to extend. Client shops were built by hand, personalisation details were collected in free-text fields and often went wrong, and every order had to be matched manually to the right price agreement in Netsis. Trade customers on cari hesap terms also needed a separate login step and credit check.
Why Shelfi
Pekerhan wanted to open a new client shop in hours rather than weeks, keep every shop linked to one catalogue and Netsis, and capture personalisation in a structured way that production could use directly. Shelfi’s storefront scaffolder creates a branded site per client from the master catalogue. Its InDesign and WYSIWYG web-to-print modules handle logos, names and print layouts.
What was built
- One branded shop per client. Each hospital group, university or company gets its own shop with its logo, colours, agreed range and prices, plus its own user logins for staff or students. New shops are created from a template.
- Personalisation with a live preview. Employees choose a garment and add their name, title or department to a predefined layout, and see a preview before ordering. Production receives print-ready output instead of free text.
- Prices and accounts from Netsis. Client price agreements, stock and order status come from Netsis. Corporate and trade buyers can check cari hesap balances and statements.
- Approval for corporate orders. Clients can require a manager or purchasing approval before staff orders are released.
- Card payments for individuals. Individual buyers, such as students or staff paying for themselves, pay by card through integrated Turkish payment providers, while corporate accounts order on credit terms.
“Every hospital and university now has its own shop, and every name we embroider comes in exactly as the customer approved it. We open a new client in days and the prices always come from Netsis.”
See it with your ERP and your products
We’ll show the same flow running with your ERP in a short demo.



